Yeah yeah, we have some explaining to do. Why on Earth would we post this logo when Vegas has literal tons of iconic signs, symbols, and motifs? Why would we aim low when the community of better and more creative Super Bowl logos has exploded? Why wouldn’t we continue pushing the boundary, when even the NFL has made significant strides in better, more evocative logos?
Pretty much because of all that.
TL;DR: We’re on year 5 and logo #14. We’re doing something unexpected to keep it interesting.
For us and in our world on 2019, the only place we could find different takes on boring Super Bowl logos was deep in the caves of places like the sportslogos.net forum. We did enough research to determine that nothing had a high enough profile that we’d look like we were drafting off anyone else’s work or ideas, so off we went. At least to us, we were new, we were different, and we stood out.
Now… maaannnnnn…. there’s so much good stuff out there (like this, and this, and this… and this) and it’s way easier to find. So good in fact, that we didn’t want to get lost in a sea of Welcome to Vegas signs, dice, poker chips, and whatever else.
Let’s take a breath to say that NONE OF THAT IS BAD OR WRONG, it just didn’t pique our interest. In fact, we’ve tried staying off the beaten path for a few years now. After Super Bowl LIV, we were doing one logo instead of 10 a year, so we used that extra creative space to:
Anticipate there would be a lot of focus on Ybor City, and instead focus on the tropical climate, an iconic Tampa sign, and guavas(!).
Stay away from the standard LA motifs like the Hollywood sign, star culture, and art deco, and use [checks notes]… the airport?! Wait, really? Okay, sure.
Take what the NFL already had and rebuild it differently, while also taking a shot at what a less-awkward templated system could look like.
This year, we’re still trying to stand out, and that means modernizing the red, white, and blue (and grey!) motif from Super Bowls XVII – XXVII. We tried it before, but this time around is a more standard, faithful take, no Vegas involved.
These ones.
…
…Okay, FINE! The little stars that represent the conferences are the same shape of the star on the Vegas sign. HASHTAG STORYTELLING.
Anyway, we hope you’re into this one. Enjoy the game, cash in those bets, and the Taylor thing is going to be fine. Really. We’re good with her, but if you need to, take a shot every time a cutaway isn’t to her and things will work themselves out.