After doing six location-inspired logos, and since Houston has played host before with a logo featuring well-known aspect of the city, we decided to go a little farther back in logo history to what we call the classic era from SBs XIX–XXVII and try our hand at something more abstract.
Taking cues from what made those logos work, we leaned into some custom typography that was originally inspired by Houston’s reputation as the the energy capital of the world. Ultimately, we backed off the sharper aspects of that concept so it didn’t read too close to the Chargers’ identity.
Of course, the color scheme is similar to the era as well, and it was refreshing to walk around in a different headspace for this edition.
Next week, we head to the twin cities in the season of the Minneapolis Miracle.